High propensity
Best Offer Solutions · AI-driven decisioning
Win the right customers - before your competitors decide faster.
Prospecting is a decisioning problem: who to make an offer to, at what terms, through which channel, right now. DecisionX runs it in real time, on governed data and models - so growth doesn't come at the cost of compliance.
Medium propensity
Right Terms Low propensity
Not Now Governed
Data
Data
Trusted
Models
Models
Compliant
Decisions
Decisions
The problem: offers built on stale lists and static scores.
Campaign lists cut quarterly, one-size pricing, and marketing data risk hasn't blessed - by the time an offer lands the customer has moved, and a competitor decisioning in real time has already made a better one.
Real-time pre-qualification
Eligibility decided at the moment of interest - web, branch, or partner channel - on bureau and internal data, not a list from last quarter.
Contextual offers & pricing
Response and profitability models set terms per prospect - consumer-level pricing, tested for impact before it ships.
Governed data use
Role-based access and upstream data governance mean marketing builds only on permissible data - fair-lending answered by design, not by audit.
Test-and-learn at production speed
Champion/challenger strategies deploy in one click with guardrails enforced - measure lift, iterate weekly, keep the audit trail automatically.
Why it works on DecisionX.
Prospecting strategies are stitched from governed components - approved features, validated response models, plain-English rules - and deploy direct to production with no recode.
The result the business sees: 10–20% customer growth from better, faster contextual decisions.
Governed
Every component is approved, validated, and ready to trust.
No recode
Deploy strategies directly to production in minutes.
Better outcomes
10–20% customer growth from smarter, faster decisions.
See prospecting decisioning on your book.
Bring a campaign you wish had gone out faster we'll show you the governed version, live.