Bits & Banks · Episode 20
Bits & Banks - With Adam Koishor - Episode 20
If every credit union can offer the same products, what actually makes a member choose you?
That’s where our conversation with Adam Koishor, Chief Strategy Officer at DORT Financial Credit Union, on the latest Bits & Banks gets really interesting.
We talked about what it takes to build member relationships that go beyond the product:
The best fintech partnerships start with a member need.
DORT’s partnership with Spiral began with a simple idea: give members an easy way to support causes in their own communities. It grew into savings, savings goals, and financial wellness, showing what can happen when a fintech partnership is connected to a bigger member relationship.
Your member’s next need may already be sitting in your data.
DORT is building the data and analytical capabilities to recognize what’s happening in a member’s financial life and make the next step easier, whether that means spotting a potential HELOC opportunity or knowing when a member may be ready for an auto loan.
Rates can win the transaction. Values can win the relationship.
For Adam, competitive rates, strong technology and the right products are table stakes. The real opportunity is building an emotional connection around what the credit union stands for : especially as younger generations increasingly choose organizations whose values align with their own.
Thank you, Adam, for joining us for a great conversation on what comes next for credit unions : keep the technology, products and rates competitive, while building the trust, values and financial support that give members a deeper reason to engage.
